Originally from Brazil, she now lives in Argentina, the country she chose to live and work more than nine years ago. She directs Estudio AB, her strategic creation platform, where she connects high-end companies and brands through sensory experiences, luxury itineraries, international missions, and smart collaborations. Her work ranges from the import and export of exclusive products to the internationalization of companies, always with a focus on the high-end customer journey. She is recognized as one of the few experts in the Luxury Market and High-End Economy in all of Latin America who is exclusively dedicated to training, mentoring, and consulting in this sector.

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Ananda also founded Luxuria, a media outlet specializing in luxury journalism, where he covers, disseminates, and analyzes the industry's major events and trends. From Fashion Weeks and watch fairs to the World Economic Forum in Davos, the most exclusive polo tournaments, and international art circuits.

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As a communicator and columnist, Ananda writes and contributes to leading international media outlets. She has been a columnist for Chicas Guapas and has maintained a regular column for over three years for Destacadas Radio/Streaming. She has also published in Caras Magazine and the print edition of Marie Claire, in addition to participating in television programs such as Secret and Versión Vanguardia. Her expert voice has been featured in interviews and articles for CNN and Canal E de Economía, consolidating her position as a leading figure in the luxury market in specialized journalism. She is a frequent guest at Forbes Argentina events.​